Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media.
It can contain your mission and vision for your company. The ideal length of event press releases is around — words.
For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them. Also include "For more information, contact: An effective press release takes time and effort in order to be put together correctly.
Make the article short enough to be interesting but long enough to cover all the necessary information about your event.
Smith went on to say, " We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites.
After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. We recently launched a press release for our 10 Year Anniversary. We were looking to target the paranormal field, but not limit ourselves to that field.
After writing the press release, develop a media list which enumerates all the media publications you will be pitching the article to, the editor for each publication, their email and contact information.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: This opens up opportunities for more travel options and more flexible price points for air fares. Jessica Camp, PR Associate, Blue Fountain Media We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry.
Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event.
The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon. Share via Email How would a TV presenter introduce your story?
This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For an event, this could be the date of the event and the venue. Have him say something memorable and personal, if possible.
Keep the text simple and stick to the critical elements of the information. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
Should you send out a traditional press release, or would an online-only press release suffice? In addition to sending a press release, personally contact the reporters that you really want to cover the story.
And what better way to do that but to double the donations during the month of March. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this.
Fresh copy keeps your reader reading to the end. The inline emphasis above is: This press release is also very concise.
As such, we emphasized the book as a journalistic endeavor. Remember you want people to be drawn to your event. Click on the titles of each press release below to view a full sample.
Just the facts, very limited hype. Another trick is to imagine your story is going to be covered on a TV or radio programme.Those are the nuts and bolts of writing a press release for an event. Now, let's look at the basic dos and don'ts of writing a press release for an event.
Make your PR a cut above the rest.
Event Press Release. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes.
Below you'll find directions on how to write an 'Event Press Releases'. so turn off 'Smart Quotes' and any other special formatting when writing your press release. Press release distribution services are the best way to get your event covered by the media.
eReleases is our recommended press release service for small businesses because it distributes your event press release to thousands of targeted media outlets. Jun 09, · A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how.
To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Write an Associated Press Style Press Release. How to. Create an 80%(50). How to write an effective press release. Lorraine Forrest-Turner. Step-by-step guide to writing a press release 1.
Make sure you have a newsworthy story. Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense.
You give or send it. switch to the UK edition switch to the Australia edition How to write an effective press release If you want good press coverage, you need to master the art of the press release.
Here are some.Download