Study of consumer preference towards cadbury and nestle chocolates

After this research, I would come to know how people perceive these products on variables like price, qualityadvertisement, taste, packaging, brand, loyaltyetc. Once marketer understands the mentalitythought process and reaction for certain product, he can easily grab the market share. This is the reason why this topic is given importance for selection.

Sales are lar gely bases on the Customers then the product and services of fered by the marketer. The study of the consumerpreference not only focuses on how and why consumers make buying decision, but also focuses on how and why consumers make choice of the goods they buy and their evaluation of these goods after use.

I also would come to know which particular brand of chocolate is most preferred by the people of dif ferent age group. Consumer Preference- All marketing starts with theconsumer. More generallyit can be seen as a source of motivation.

Consumer decides what t o purcha se, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. Customer service In this research, I have to survey and find out how frequently and how much chocolate do people consume, whether they buy small, big or family pack.

So consumer is a very important person to a marketer. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers.

In order to become a successful marketerhe must know the liking or disliking of the customers. Objectives of the study are: T o study on consumer preference towards Cadbury and Nestle chocolates Popular Essays.

But in the current scenario dueto the keen competition in the market, the situation has changed. So for success of any company or product promotion it is very necessary to depart its concentration towards consumer preference.

Comparative study helps to evaluating our strength and weakness with other competitor in same sector. The manufacturers produce and the sellers sell whatever the consumer likes. Thus marketer must understand this.study of consumer preference towards nestle and cadbury chocolates Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of. ISSN No Vol.1,Issue.X/April pp Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” ultimedescente.come, BCUD Director Solapur University, Solapur ABSTRACT Chocolate!

The present study on consumer preference towards Cadbury Dairy Milk chocolate in Theni District has the following objectives To identify the. STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES. A report submitted to Delhi Business School, New Delhi as a part fulfillment of MBA+PGP Graduate program (industry integrated) in /5(24).

Consumer preference

This project is based on the relative study consumer performance towards Nestle and Cadbury chocolates. Objectives of the study are: To the customer satisfaction level linked with the product and the customer first choice level. ultimedescente.come () on his study “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” viewed that Chocolate is liked and eaten by all age group of people 4.

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Study of consumer preference towards cadbury and nestle chocolates
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